Henan, a bank because of WeChat advertising bragging was fined 400 thousand – China Network-ca1810

Henan a bank for the WeChat ads "brag" fined 400 thousand – Beijing, Xinhua news agency, Zhengzhou September 13th new media news (reporter Fu Haosu) in the WeChat ads "brag", a publication of illegal advertising behavior, Luoyang bank Zhengzhou branch recently by the Department of industry and Commerce out of 400 thousand yuan ticket. According to reports, since the second half of 2015, the Luoyang branch of Bank of Zhengzhou WeChat public number, began to publish financial products advertising. Among them, "the best anti cut products — the Bank of Luoyang" large savings products, my "cut down the return period of 5 years, interest in advance" etc., are placed in a prominent position to push. In January of this year, Mr. Wei, Zhengzhou, after seeing the ad, for the deposit financing business. But not long after, he learned that the bank called this business is not the best, other financial institutions to launch financial products revenue is more cost-effective than the bank. Wei believes that by deception, it will reflect the Zhengzhou Municipal Industry and Commerce bureau. Zhengzhou city industry and commerce departments in the investigation of the incident to the parties, using its own WeChat certified public number, in May 21, 2015 in the "micro – personal financial information – fund business" section of the page published content is "to provide the best investment choice for customers" WeChat advertising; in September 7, 2015 in the page micro information: personal financial sector ", released the contents of" anti – Bank of Luoyang cut the best products "large my savings" product "WeChat ads, used repeatedly in the propaganda organs" best "to describe the financial products and services. Zhengzhou city Industrial and Commercial Bureau, the repeated use of "best" language in advertising, in violation of the provisions of the People’s Republic of China "advertisement law" article ninth, a publication of illegal advertising behavior, according to the advertising law article fifty-seventh, decided to Luoyang bank Zhengzhou branch fined 400 thousand yuan. Up to now, the Bank of Zhengzhou, Luoyang branch of the administrative penalty has not applied for reconsideration and litigation. The case is the first case in Henan Province, the use of WeChat public number false propaganda was punished by the business sector.相关的主题文章:

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